Industrial Automation Magazine India

Bosch Power Tools introduces Experiential Mobile Vans

Published on : Tuesday 30-11--0001

Bangalore, September 2019 – Bosch Power Tools India, a front runner in the power tools market segment that caters to construction, woodworking and metalworking industry, is set to amplify its consumer experience by enabling users to get hands on experience of the cordless range through mobile van demonstration vehicles. An extension of the recently launched user campaign, ‚Cordless Matlab Bosch. Bosch power tools will campaign across multi-cities starting 9th of September across for six months.

Adding to the 40 cities covered by the previous 'Cordless Matlab Bosch' demo zones through channel partner outlets, Bosch power tools plan to expand its outreach to 50 more cities in India by the end of the month with the product experiential mobile vans campaign. The mobile campaign will kick-start this September in locations, Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow. These experiential mobile vans will not only engage and educate consumers on the availability and benefits of quality cordless power tools in the market but also improve accessibility and availability of the range by reaching across cities through the experiential vehicles.

Commenting on the launch of the mobile van campaign, Panish PK, Regional Business Director – India and SAARC – Bosch Power Tools said, “Here, at Bosch Power Tools, our vision is to drive technical development in the industry for Indian consumers. From having the smallest and most powerful batteries on the market to introducing cordless tools to replace their corded predecessors, Bosch aims to advance into a new dimension of performance and excellence.”

Price and availability:

• The products are also available immediately on Amazon and Flipkart

• 'Bosch Power Tools cordless range will be available at dealer stores across India

• The Bosch Power Tools experiential mobile van will commence its campaign in Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow