Adobe reimagines PDFs by integrating Adobe Firefly into Acrobat
Published on : Wednesday 19-06-2024
Adobe brings new Firefly-powered features designed to be commercially safe into Acrobat – allowing customers to easily generate and edit stunning visuals directly in PDFs.
New Delhi, June 17, 2024 — Adobe unveiled major AI innovations in Adobe Acrobat, bringing unprecedented creativity and productivity to digital documents. Starting on June 18, Acrobat customers can create and edit images in the nearly 3 trillion PDFs currently in circulation using text prompts, powered by Adobe Firefly. Acrobat is the first PDF solution to offer in-app generative image capabilities. New features in Acrobat AI Assistant, a conversational engine deeply integrated into Reader and Acrobat workflows, will allow customers to ask questions, get insights and create content from information across groups of PDFs – and other document types – including Microsoft Word, Microsoft PowerPoint, text files and more. Adobe also announced enhanced meeting transcript capabilities in AI Assistant.
"From Edit and Share to Protect and Export, Adobe has consistently innovated PDF, transforming it from a static page into a collaborative workspace," said Abhigyan Modi, senior vice president, Adobe Document Cloud. "With generative AI we can advance the category again with image creation and insights across a new range of document types, empowering every customer with a deeper understanding and ability to transform information into compelling content – with the ease and speed of a simple prompt."
The new Acrobat features enable customers to easily enhance existing images and generate stunning new images in their PDFs with generative AI – all without leaving the app. Features include:
·Edit Image in Acrobat offers easy-to-use tools like the Firefly-powered Generative Fill, Remove Background, Erase and Crop to add, remove and revitalize content in document images in a snap. From erasing unwanted objects to removing backgrounds or adding new images, customers have full, easy control over the visuals in their PDFs.
·With Generate Image in Acrobat, customers can effortlessly add stunning new images to their PDFs, powered by Adobe's Firefly Image 3 Model. Customers can quickly adjust the size and style and add images to any part of a document. The easy-to-use yet powerful design tools enable customers to add a professional, creative polish to their documents with images.
Edit Image and Generate Image will provide everyone with a fast and easy way to create compelling visuals in Acrobat – no creative expertise required. Sales teams can use Generate Image to add images to text-heavy business plans, making it easier to read and more impactful. Entrepreneurs can use Generate Image and Edit Image to update existing visuals in investor pitch decks, customising presentations for each specific opportunity. Small business owners can easily update promotional materials, using Generate Image and Edit Image to instantly change backgrounds to reflect different seasons or cultural moments.
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