Industrial Automation Magazine India

The new Center aims to further strengthen OPPO's AI capabilities and explore a broader range of user-centric AI products.

Shenzhen China, February 20, 2024 – Leading global technology company OPPO has announced the establishment of the OPPO AI Center. Through dedicated research and development into AI and its applications, the new Center aims to further strengthen OPPO's AI capabilities and explore a broader range of user-centric AI products and features that will enable OPPO to bring users the latest experiences at the forefront of AI.

OPPO has announced that, within the second quarter of 2024, the OPPO Reno11 Series will be equipped with advanced generative AI capabilities, including the innovative OPPO AI Eraser function and more. These advancements mark OPPO's dedication to pioneering the cutting edge of AI and to enhancing the accessibility of AI technology for users worldwide.

"Following feature phones and smartphones, next-gen AI Smartphones will represent the third major transformative stage in the mobile phone industry. In the era of AI Smartphones, both the mobile phone industry and user experience will witness revolutionary changes," said Pete Lau, Chief Product Officer of OPPO. "OPPO is dedicated to becoming a contributor and promoter of AI Smartphones. We look forward to working together with our industry partners to jointly drive the innovation of the mobile phone industry and reshape the intelligent experience of mobile phones."

OPPO has released its own large language model, AndesGPT, which comprises as many as 180 billion parameters. Underlying three major technical characteristics: dialogue enhancement, personalisation, and cloud-device collaboration, its capabilities focus on knowledge, memory, tools, and creation. Following their introduction on the new OPPO Find X7 series, OPPO's generative AI features such as intelligent object removal in photos and phone conversation summary have captured the imagination of both end users and the wider technology industry.