Industrial Automation Magazine India

SwiftDecoder is enabling retailers to create innovative applications that revolutionise the customer journey.

Bengaluru, November 30, 2023 – For every festive shopping season, solutions that enhance the customer experience and help speed their decisions are increasingly critical. To optimise retail operations and efficiency, Honeywell has announced the latest release of its powerful SwiftDecoder™ barcode-decoding software, designed to make shopping easier and help ensure a seamless retail experience.

Used by companies worldwide to scan millions of barcodes each day, SwiftDecoder transforms camera-enabled devices into efficient barcode scanners, offering fast and accurate data capture. For retailers, it seamlessly integrates the software's augmented reality plug-ins into both store associate- and customer-facing applications. This integration boosts productivity by enabling the scanning of shelf tags and visually overlaying graphics and information on the screen. This is beneficial for store associates managing inventory and ensuring price label accuracy, as well as for customers seeking promotional and nutritional details, helping to provide a frictionless checkout experience.

"SwiftDecoder is enabling retailers to create innovative applications that revolutionise the customer journey," said David Barker, president of Honeywell Productivity Solutions and Services. "Fast and frictionless checkouts not only boost customer satisfaction but also improve operational efficiency, allowing businesses to embrace a forward-thinking shopping experience. With Honeywell technology, accurate and real-time product information is delivered to both associates and customers, leading to higher-quality customer interactions. This convergence of technology and consumer empowerment is helping to reshape the retail landscape, promising a future where frictionless, efficient, and convenient shopping is the new norm."

"The Indian digital economy is growing exponentially, and the Indian retail industry is embracing digital transformation for better outcomes that include improving customer experience and enhancing process efficiency. As a global leader in mobility solutions, Honeywell Technologies are enabling productivity and efficiency for retailers. The new SwiftDecoder™ barcode-decoding software leverages augmented reality, has high reliability in handling intricate workflows, swift data capture, enhances the shopping experience, and will be a game-changer in shaping the future of retail," mentioned Ashish Modi, president, Honeywell India.