Industrial Automation Magazine India

Bengaluru, Sep 18, 2023: OMRON Device & Module Solutions business, a leading provider of electronic components, has announced its strategic growth plan for India. Focused on four key growth domains, the company aims to strengthen its presence by working together with market and technology leaders to create advanced solutions catering to varied industry needs in these domains.

The growth domains charted out by the company are DC Infra, DC Drive, High Frequency Equipment, and Remote/Virtual Reality. The key industries identified under these growth domains are electric vehicles (EV), mobility, energy infrastructure (EV charging and Photovoltaic – PV charging stations and inverters), and semiconductor testing and inspection systems.

“OMRON’s forte is connecting and switching, and we aim to work together with market leaders in these segments to create advanced solutions answering pertinent needs of society. Recognizing the immense potential of India's fast-growing electronics industry, with this strategy, we aim to level up our efforts to contribute towards its future growth. This is also in sync with our vision – Shaping the Future 2030,” says Vinod Raphael, Country Business Head, OMRON Device & Module Solutions Business, India.

As per Vinod, OMRON is working together with market & technology leaders in these domains and aims to work together with them to support the creation of advanced applications and solutions that ultimately create value for an existing societal issue with a deeper and wider impact or for solving newer social issues. “These players are well versed with the market and technology needs. Hence, new and futuristic products and solutions created along with them will help us penetrate deeper into the target markets in these growth domains,” he added.

Regarding the DC drive domain, OMRON aims to provide safe and efficient DC disconnection for Solar/PV, Energy Storage System (ESS), farming, power tools and robotics industries. Recognising the critical importance of establishing a robust and safe charging network to facilitate the widespread adoption of electric vehicles, under DC Infra, the company strives to empower makers to develop high- safety and quality as well as compact charging solutions for electric vehicles. This will contribute to the growth of India's electric vehicle ecosystem.Energy applications like Photo Voltaic (PV) inverters is another focus industry for OMRON under this domain to support the growing adoption of cleaner, sustainable and solar energy based renewable energy solutions. Under the High Frequency Equipment domain, the company is reaching out to semiconductor manufacturers to enable them with advanced “testing” solutions that will expedite the quality and add immense value to the performance of their semiconductor-based solutions.

Further sharing more details, Vinod shares, “Along with this pivotal growth-domain strategy, we will continue to work on strategically enhancing our distribution expanse to cater to the local needs of India in the mobility and home appliances sectors.”

For Mobility, OMRON aims to enhance its pace in providing cutting-edge solutions for green vehicles, connected and smart transportation systems, and autonomous driving technologies. By offering advanced electronic components and systems, the company aims to enhance the safety, efficiency, and comfort of future mobility solutions.

As OMRON embarks on this new strategic direction, it reinforces its commitment to provide one of the most balanced and holistic value proposition in terms of Quality, Cost, Delivery and Service to its customers harnessing the potential of these four growth domains, driving technological advancements, empowering local industries, and fostering sustainable development in India.

The company showcased its range of solutions at the ongoing South Asia's leading trade fair for electronic components, systems, applications and solutions – ELECTRONICA India, at Bengaluru held from Sep 13 to 15, 2023.