Industrial Automation Magazine India

Justin Geach promoted to Global Director of Marketing at Master Fluid Solutions

Published on : Thursday 26-01-2023

Justin Geach is promoted from Global OEM & Business Development Manager of North America after 8 years of service with Master Fluid Solutions.

 Perrysburg, Ohio, January 25, 2023 – Master Fluid Solutions has announced Justin Geachs promotion to Global Director of Marketing. Justin has worked at Master Fluid Solutions for eight years in various sales and marketing roles. Now, as Global Director of Marketing, he leverages his years of insight to help lead the next phase of growth for the company.

 Justin has more than 20 years of industrial experience, from CNC machining and programming to distribution and sales management. He joined the company in 2015 as a District Sales Manager overseeing multiple territories. In 2020, Justin was promoted to Global OEM & Business Development Manager for North America, where he played a pivotal role in helping the company navigate the challenges of the pandemic while focusing on business development initiatives and strategic partnerships. Now, in his new role as Global Director of Marketing, Justin will be responsible for leading the global marketing team as well as spearheading international marketing strategies and implementing process improvements around the world. He will work closely with all business functions to bring industry-leading metalworking fluid technologies to the market.

 Justins technical ability and insight into distribution, sales, and marketing over the past eight years has been indispensable in helping Master Fluid Solutions remain a global leader in metalworking fluids, says President and CEO Dean Froney. We are excited to see what he accomplishes in his new role as Global Director of Marketing, and in unifying our many business units across the world.

 Justins promotion comes as Master Fluid Solutions makes major inroads in the European market with the acquisition of the WEDOLiT™ forming and corrosion protection line of metalworking fluids, as well as significant investment in North America, China and the Asia-Pacific markets.