Industrial Automation Magazine India

Vertoz IncrementX partnered with Honda in targeting Asian American Consumers

Published on : Thursday 15-12-2022

The advertising campaign is running in multiple Asian ethnicities, namely Chinese, Korean, Indian, and Vietnamese.

 

Mumbai, December 2022: Currently, the automobile giant Honda US is running an ad campaign targeting the fastest growing Asian American consumer segment. The advertising campaign is running in multiple Asian ethnicities, namely Chinese, Korean, Indian, and Vietnamese. This segment is targeted through media placements run by Asian Media Group, IncrementX, A | Code, and Tastemade.

 Among the chosen execution partners is IncrementX, part of the NSE-listed Vertoz Group. According to their website, IncrementX is an Indian-origin, tech-led publisher representation company that specialises in representing Asian publishers in western geography.

 There are currently 24 million plus Asians residing in Northern America representing multiple nations, ethnicities and sub ethnicities. This audience is extremely fragmented across North America. IncrementX is able to target this audience at a granular level with its technology and a strong network of premium Indian and Asian publishers.

 With rapid growth, the Asian American demographic is projected to reach 46 million by 2060 in the US. A young population, with higher education and the highest household income of approximately 110 thousand US Dollars, Asian American audience is capturing every brands attention.

 With the rapidly evolving audience dynamic in the western advertising landscape, it comes as a delight to find Indian-origin organisations carving their own place in the highly competitive sector.