Industrial Automation Magazine India

OPPO India announces an investment of USD 60 Mn under Vihaan initiative

Published on : Saturday 30-07-2022

OPPO India aims to partner with more local suppliers to strengthen the local supply chain for a robust smartphone ecosystem in India.

National, July 29, 2022: OPPO India, has announced the launch of the 'Vihaan' Project to empower SME and MSMEs to amplify their operations and in turn strengthen the local supply chain for a robust smartphone eco-system in India. Under this program, OPPO India will be investing USD 60 million in the next 5 years. OPPO India has already invested heavily to enhance the manufacturing prowess of the country which has made OPPO India a leader in 'Make in India' Smartphone shipments with 22% Y-o-Y growth in Q1 2022, as per counterpoint research report.

Reiterating the OPPO India's commitment to India, Mr Vivek Vasishtha, Vice-President, Public Affairs, OPPO India said, "The forward-looking, industry-friendly policies of the Indian Government have created an enabling environment which nurtures and promotes innovation, unleashing the electronics manufacturing industry. With a robust local supply chain getting established, the time is right for promoting exports of our quality 'Make in India' smartphones to identified markets. This would facilitate OPPO India in expanding the export capacity to USD 5 billion over the next five years. In tandem with the Government's vision of an 'Aatmanirbhar Bharat', OPPO India will be strongly supporting local manufacturing & exports, SMEs and MSMEs, cutting-edge technologies, and skill development in the sector through 'Vihaan' program."

OPPO India aims to partner with more local suppliers to strengthen the local supply chain for a robust smartphone ecosystem in India. OPPO India has collaborated with the Government and the industry in encouraging around 30 Tier-1 suppliers to set up operations in India. They have employed over tens of thousands of Indians locals contributing to the development of the electronics industry and enhancing India's stature in the global value chains.

OPPO India has been instrumental in driving localisation efforts for the country since its inception and has developed a strong network of more than 1000 distributors. These distributors are an example of the SME and MSME in the country seeking for support to further enhance their sales capability and professional skills. Through these efforts, OPPO India will foster stronger relationships with the network, which will drive their growth locally and assist them in expanding their global footprints in line with OPPO India's export business.