Genpact Study Reveals Hybrid Workplace Dichotomy
Published on : Wednesday 29-06-2022
Executives confident they can maintain corporate culture but concerned about employee experience.
New Delhi, June 27, 2022 — Executives are confident they can maintain their culture in a long-term hybrid work environment, but at the same time remain concerned about negative impacts the pandemic has had on employee experience, according to a new study released by Genpact, a global professional services firm focused on delivering digital transformation.
Conducted with FORTUNE Brand Studio, Tech for Progress 360 is a three-part series analyzing how companies are using technology to drive impact beyond the bottom line. The series examines business progress across three distinct objectives: enhancing workforce culture; delivering environmental sustainability; and achieving diversity, equity, and inclusion.
The first report, Tech for Progress 360: Engage employees, strengthen company culture, examines the challenges and opportunities businesses face as they embrace new working models. The study, which reflects input from 500 senior executives from large global enterprises, underscores technology’s critical role in employee engagement and organizational culture. Indeed, among the respondents whose organizations were the biggest adopters of new technologies during the pandemic, 76% strongly agree that their company can maintain its culture in a hybrid working environment, vs. 35% of others.
Similarly, executives who say their companies’ business performance improved significantly over the past two years are more likely to see the potential of groundbreaking technologies such as artificial intelligence (AI) and advanced analytics to empower people to learn and grow.
“The rapid shift to remote work has been one of the most important management innovations of the past 20 years. It’s proven work can be done remotely at scale. But in a post pandemic world, leading companies will be defined not just by their ability to get work done, but in their ability to create agile, adaptable, hybrid work environments that allow culture and creativity to thrive” said Tiger Tyagarajan, chief executive officer, Genpact. “To lead through this seismic shift, businesses must combine digital technologies and smart data to drive actionable insights that integrate employees into company culture, enable collaboration, and maintain learning and wellbeing — whether people work remotely, in the office, or blend both.”
There are many lessons in workplace innovation that will enable the next generation workforce. For example, the report cites a large communications company which created an enterprise social site within its intranet that connects employees — including those who might never have otherwise met — to share stories, discuss best practices, socialize, and collaborate, allowing associates and leaders to connect on a more human level. This business is also updating its conference spaces with cameras and monitors to ensure people have the same experience regardless of whether they are in an onsite meeting room or remote.
The next two reports in the Tech for Progress 360 series will address the role of technology in environmental sustainability and enabling diversity, equity, and inclusion.
For more information, see https://www.genpact.com/tech-for-progress/employees.
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