Industrial Automation Magazine India

Magenta to deploy over 1000 electric cargo vehicles in partnership with Euler Motors

Published on : Tuesday 12-04-2022

Under EVET, Magenta is already operating over 400+ electric cargo transport services using the electric mobility platform.

Monday, April 11, 2022: Integrated charging and electric mobility solutions firm Magenta has deployed over 100 electric cargo vehicles under its EVET brand in Bengaluru, in partnership with Euler Motors, with plans to deploy 1000 more in the coming months. Magenta, which launched its e-mobility platform under the EVET (Electric Vehicle Enabled Transport) brand earlier this year, aims to deploy and operate over 2400 electric vehicles (EV) in its fleet in Bengaluru, Hyderabad, Mumbai and Chennai in 2022.

Under EVET, Magenta is already operating over 400+ electric cargo transport services using the electric mobility platform. The new 100 electric cargo fleet is meant for mid-mile and last-mile delivery servicing e-commerce, food delivery, pharma and other last-mile logistics clients. While Euler Motors will cater to vehicle deliveries and service support, EVET via its full stack technology and ecosystem, will oversee customer deployments & servicing last mile transportation. The key cities targeted for the deployments include Hyderabad, Chennai, Bangalore amongst others.

"Magenta's mission has always been to enable clean mobility. We are thrilled to be adding an environmentally friendly electric fleet to address the ever-increasing need for last-mile logistics and transportation. Our strong intention is to assist e-commerce and logistics enterprises in scaling up while keeping their sustainability and cost-effectiveness goals in mind" said Darryl Dias, Co-founder & Director Magenta.

Saurav Kumar, Founder and CEO, Euler Motors, said, "Euler Motors is already on its pursuit to bring a real change in EV adoption and aggressively expand its footprint to drive zero emission logistics in India. EVET and Euler Motors are well-aligned with each other, both founded on a premise to create a clean energy ecosystem in India with segment first innovation and solutions; we're happy to be partnering with EVET to deploy our highly powered HiLoad EVs for sustainable transportation.  This partnership is a testimony of our thriving vision, and of HiLoad's unique value proposition which sets it apart in the industry. With the growing customer confidence, we intend to make our EVs more accessible and strengthen our presence in new markets and delivery hubs of southern India.

Under its eFaas (electric Fleet as a service) operating model, EVET currently offers a comprehensive end-to-end solution. The operating model provides electric vehicles bundled with EV charging, parking hubs and full-stack software technology for managing, monitoring and monetising assets.