Industrial Automation Magazine India

RobotHeart, a new, innovative industrial robotics exhibition within 33.BI-MU

Published on : Tuesday 09-11-2021

RobotHeart The new exhibition space of 33.BI-MU appointment at fieramilano Rho from 12 to 15 October 2022.

November 2021 – It is RobotHeart, the name chosen for the new, innovative exhibition project dedicated to the world of robotics and hosted within 33.BI-MU, the international biennial machine tool exhibition, taking place at fieramilano Rho from 12 to 15 October 2022.

 
Focused on industrial robotics, automation and related technologies, components, systems and artificial intelligence, the new exhibition space of BI-MU will have manufacturers, integrators, universities, exponents of the academic and research world, spin-offs and start-ups among its key players to represent the various aspects of a sector that is crucial for the competitiveness of the industrial system today.

 
Sponsored by SIRI, the Italian Robotics and Automation Association, RobotHeart is not “only” an exhibition space for matching the demand and supply of the sector, but it is also intended as a laboratory of ideas, a place for the creation of culture and knowledge, a point of reference for those who operate in this field.

 
The choice of the name, RobotHeart, and of the slogan, The Art of Smart Robotics – which will identify the whole communication activity – stresses the intention of the organisers to highlight the three main aspects of this new initiative: Robot, Heart, The Art.

 
The graphic symbol, chosen in the colour shades related to the digital world and automation, turns the attention to the “letter O”, which represents the joints of mechanical arms, with pivot highlighting, as a symbol of the central position of man. The 4 extensions represent the various technologies, as well as the different players making up the sector.