Industrial Automation Magazine India

AI-Powered TCS TwinX now available on Google Cloud

Published on : Wednesday 27-10-2021

TCS award-winning enterprise digital twin platform enables risk-free business simulations to drive evidence-based decision-making at scale.

October 2021 – Tata Consultancy Services recently announced that TCS TwinX, an Artificial Intelligence (AI)-powered enterprise digital twin platform for risk-free business simulations, is now available on Google Cloud.

 
TCS TwinX combines cutting-edge research on AI and actor-based modelling to help envision, experiment, and execute business decisions through a digital twin-based simulator.

 
It creates a digital twin of the enterprise’s entire value chain i.e., customers, products, processes, partners, and resources along with their interrelationships. Once modelled as twins, TwinX enables enterprises to simulate behaviour in response to decisions.

 
The solution empowers business stakeholders to experiment and evaluate their decisions by testing multiple hypotheses before zeroing in on the right one.

 
TCS TwinX can simulate hypotheses in several strategic areas such as new product launches, media mix and campaign design, customer lifetime value maximisation, value chain optimization, business growth and transformation, fraud control and management, and risk analysis and mitigation.

 
Further, TCS TwinX is being adopted by forward-thinking enterprises across several industries such as communications, media and information services, banking and finance, consumer packaged goods, manufacturing, and logistics, to accelerate their customer journeys, improve go-to-market strategies, prevent churn, manage customer value, prevent fraud, and build and rollout networks.

 
“We are excited to announce that the innovative TCS TwinX platform is now available on Google Cloud. TCS TwinX takes a different approach than traditional AI methods by performing actor identification and modelling based on both historic events and use-cases context in real time.

 
It helps enterprises make decisions based on evidence from real-time business simulations rather than just managerial intuition. TCS TwinX helps decision-makers evaluate the impact of their business strategies and choices at scale, prior to deploying them in the real world,” said Kamal Bhadada, Business Group Head, Communications, Media & Information Services, TCS.

“TCS and Google Cloud share a commitment to accelerating digital transformations for businesses across industries,” said Victor Morales, Managing Director, Global Systems Integrator Partnerships, Google Cloud. “We’re thrilled that TCS is bringing its TwinX digital twin platform to Google Cloud, enabling enterprises to deploy TCS’ widely-adopted business modelling and decision-making platform on Google Cloud’s global, scalable infrastructure.”