How to use Artificial Intelligence to improve marketing
Published on : Monday 06-09-2021
Jorge Zuñiga Blanco provides insight into how artificial intelligence is able to enhance the digital marketing process and help companies reach their goals more efficiently.
September 2021 – Artificial intelligence (AI) is changing the present and the future, and not only in the field of digital marketing. Most have heard of it, but many don’t know what it’s all about. We have some examples at our fingertips, such as Siri, such as automatic translators or even the social networks that we consume daily. All of them have powerful AI engines that help them to provide us with relevant content day by day. With the ability to gather large amounts of information and then learn from them, AI is transforming the way we perceive opportunities in the digital world. The challenge is to take advantage of it. Jorge Zuñiga Blanco, an entrepreneur and technology expert from Costa Rica, discusses how AI can improve digital marketing strategies.
According to a recent report by Business Insider, 50% of marketers currently use some form of AI in their strategy, while another 27% intend to incorporate technology soon. AI is a broad branch of computer technology that builds intelligent engines capable of performing tasks through the simulation of human intelligence. It is an interdisciplinary science that studies machine learning and deep learning for the automation of types of tasks that routinely operate applied to various industries.
“Marketing tools that use AI allow you to take advantage of large amounts of available data to discover ideas and patterns that would otherwise be impossible to identify or that would take a long time to process,” asserts Zuñiga. It advances beyond pure data analysis; its evolution is rapidly moving towards generating them, as science redefines the ability of machines to make better decisions.
For many years, marketing specialists hesitated to apply AI to their marketing strategies. There was confusion, doubt, scepticism about its effects, and so on. But now, there are many brands that have incorporated it into their decision-making processes. The experience of large brands such as Mercado Libre, Amazon or Spotify shows that the application of this technology tends to significantly increase the RoI of stocks.
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