Industrial Automation Magazine India

Bosch Home Appliances invests 100 million Euros in India

Published on : Monday 01-03-2021

A robust refrigerator factory will be set up to bring best-in-class German technology in India and magnifying Indias role globally.

Bengaluru, March 2021 – Bosch Home Appliances will invest 100 million Euros over the next 3-4 years towards personalising solutions, brand building, strengthening its technology centre and UX studies, and setting up a robust refrigerator factory to bring its best-in-class German technology in India and magnifying India's role globally. In the coming years, Bosch will majorly focus on connectivity with its IOT based product solutions, strengthen its entry level portfolio, and introduce relevant global products and new digital business models for customer value (D2C). These initiatives will increase new employment opportunities in the space.

India's household appliances market is expected to grow at 14.5 percent annually (CAGR 2018-2022), resulting in a market volume of USD 2,028 million by 2022 Bosch India expects its business in this sector to grow significantly over the coming years. In line with this insight, Bosch has steadily expanded its product portfolio, with a major focus on localised offerings and India-first innovations built with the highest quality of German engineering.

Mr Neeraj Bahl, MD and CEO, BSH Household Appliances stated, "The pandemic has induced the need to own good quality technology which add convenience and hygiene to everyday chores at home. Growth of the dishwashers' category is a good case in point. We would like to maintain our premium brand imagery and want to remain the consumers' first choice, backed by Innovation and technology as our key pillars at BSH Household Appliances and we are constantly working towards simplifying the day-to-day lives of consumers by reinventing and regionalising solutions and accessories including branded detergents for washing machines and dishwashers. We will also increase our dominance in the cooking appliance segment by introducing newer product categories in both freestanding and built-in range."