Industrial Automation Magazine India

Hannover Messe 2021 Preview: Accelerating digitalisation of industry

Published on : Thursday 04-02-2021

Even in times of Corona, the worlds leading trade fair for industrial technology remains the central platform for innovations and solutions.

Hannover, February 03, 2021 – For the second year in a row, there is going to be no Hannover Messe happening physically at the famed Hannover Fairgrounds, the annual jamboree of the world of technological innovations. Instead, there will be the HANNOVER MESSE Digital Edition – the central platform for innovation, networking and orientation in the age of industrial transformation, where the global industry will converge April 12-16, 2021. The Digital Preview of the event held yesterday, watched globally by the industry and media representatives.

“Globalisation, Digitalisation and Automation are the three key trends for the industry. Industrial companies have to carry out in a few months what would otherwise have taken years,” said Dr Jochen Köckler, CEO of Deutsche Messe AG. “This requires a platform where challenges can be discussed, solutions presented and networks expanded – which is exactly what the HANNOVER MESSE Digital Edition is. Even in times of Corona, the world's leading trade fair for industrial technology remains the central platform for innovations and solutions surrounding industrial transformation.” The HANNOVER MESSE Digital Edition – which features an expo, a conference and networking – focuses on the needs of visitors. ‘We create the greatest added value for our exhibitors because our platform creates the greatest maximum benefit for their customers,” explained Köckler.

Indonesia, the Partner Country for the 2020 edition that did not take place, is again the Partner Country for the 2021 Digital Edition. Arif Havas Oegroseno, Ambassador of the Republic of Indonesia to the Federal Republic of Germany, in his presentation at the Preview mentioned that the country is technically under recession, but there are many positives. “Indonesia in recession but the digital economy grew 11% and there were three important developments witnessed – the pandemic gave a boost to the health sector to go digital; exports have gone up substantially; and foreign and domestic investments showed an upward trend. Indonesia received 16 new relocations during the pandemic worth USD 7 billion and will now take this forward during the Hannover Messe by connecting with other global companies,” he said. In another important announcement, Ambassador Arif Havas Oegroseno mentioned that Indonesia has reserved a location with 100 hectares of land for German companies with free 5 year lease for companies engaged in emerging technologies in automation, batteries, EVs and digitalisation, with further incentives like tax breaks.

A total of 16 companies participated in the Preview: Harting, Emerson, Festo, Weidmuller, KUKA, Ziehl Abegg, igus, German Edge Cloud, NORD Drivesystems, Pepperl+Fuchs, Karlsruher Institute of Technology, ifm, Huawei, SAP, Schneider Electric and Amazon Web Services. The presentations from each of these companies offered tantalising insights into what to expect at the main event.

The on demand video of the Preview is available at: https://www.hannovermesse.de/en/press/press-events/preview