Industrial Automation Magazine India

Atumobile launches its electric bike Atum 1.0

Published on : Wednesday 02-09-2020

The cost-effective, performance-oriented, café-racer styled electric bike is specifically designed for the needs of the upwardly mobile Indian consumer.

Hyderabad, September 1, 2020: Atumobile Pvt Ltd, a Hyderabad-based electric vehicles startup, launched Atum 1.0, a new generation electric bike. The cost-effective, performance-oriented, café-racer styled electric bike is specifically designed for the needs of the upwardly mobile Indian consumer. The all new Atum 1.0, with a base price of Rs 50,000/-, redefines e-mobility with its sturdy build and a retro, vintage design and is available across India through Atumobile's online portal.

Powered by a portable lithium-ion battery pack, that charges in just under 4 hours, Atum 1.0 offers a range of 100 kmph in a single charge. The electric bike comes with a 2-year battery warranty and is perfect for kids, adults, and elders for city commute. Available in a wide range of colours, the eco-friendly Atum 1.0 is optimised for space, comfort, and high performance. With the design successfully tested, over varying and extreme conditions, the final product, which has a premium café racer feel to it, has been developed using indigenous parts.

The greenfield manufacturing facility, located in Telangana, has an annual production capacity of 15000 Atumobiles with an additional capacity of 10000 electric bikes depending on market demand. Atum 1.0 is approved, as a low speed bike, by the International Centre for Automotive Technology (ICAT) which makes it ready for commercial use. Additionally, Atum 1.0 does not need a registration and the person driving it does not need a license. Teenagers can use this vehicle legally to commute.

Speaking at the launch of Atum 1.0, Mr Vamsi Gaddam, Founder, Atumobile Pvt. Ltd. and the man who envisioned the electric bike, said, "After 3 years of hard work and a vision to introduce a sustainable way to commute, we're extremely delighted to launch Atum 1.0. This vehicle is suited to address the ambitions of Indian customers, while serving purpose, style, and comfort. Powered by a Lithium Ion battery, Atum 1.0 has a space-saving configuration and offers a range that outperforms other electric bikes in the market. With zero emissions, we are confident that this product will captivate the market with its sustainable solution for short distance travel. We believe that Atum 1.0 is an important milestone in our larger commitment towards transforming India into a sustainable and environmentally responsible nation."

Atum 1.0 comes with a lightweight portable battery pack of 6 kg. It’s easy to carry design allows the users to charge it anywhere using a normal 3-pin socket. Atum 1.0 can cover 100km in a single charge. It is very cost-effective to operate as it consumes around 1 unit per charge, which translates to Rs 7-10 per day (for 100km) as compared to the traditional ICE bikes, which cost almost Rs 80-100 a day (for 100 km).

The USP of Atumobile1.0 is its design which is completely proprietary and has been built in- house from scratch. The electric bike, with its range of features such as 20x4 fat-bike tires to conquer any road; comfortable seat height with one of the best-in-class ground clearance; long lasting Batteries with 2 years warranty and a range of 100 km in a single charge; and, a complete digital display incorporating LED headlight, indicators and taillight, strives to be the new benchmark for the Indian electric two-wheeler segment.