Industrial Automation Magazine India

KARAM announces Save the saviours awareness campaign for healthcare workers

Published on : Friday 03-07-2020

The initiative highlights the day to day threats that they are facing while selflessly working to protect lives during Covid-19.

New Delhi, July 02, 2020: KARAM, India’s leading Personal Protective Equipment (PPE) manufacturing company, has initiated an awareness drive to highlight the threats that healthcare workers are facing everyday, while selflessly working to save the country from the pandemic. Healthcare workers are the real heroes who are putting their lives at stake by contributing towards saving lives and making people feel safer. And, in order to help them, KARAM has introduced the #Savethesaviours campaign. Launched last month across KARAM’s social media platforms, the campaign will be on till July 7th 2020 and is divided into three phases. Each of these aims to raise awareness about the day to day threats that the healthcare workers are facing while selflessly working to protect lives. The overall campaign delivers a powerful message on social media to show support towards the community and indicate threatening hazards at the workplace, the right use of PPE equipment and key product features that KARAM has on offer.

Speaking about the initiative, Ms Kavita Nigam, Chief Human Resources Officer at KARAM Group said, “As part of our mission to spread awareness about the Covid-19 pandemic, we have launched the campaign to spread awareness about the threatening hazards that our healthcare workers are facing every day and helping them identify the right PPE and its utilisation. The campaign will bring the healthcare workers of India into its fold and drive a collaborative approach towards their safety and well-being during the ongoing situation.”

As a purpose driven organisation, KARAM has been providing support to the healthcare workers through safety products amid the ongoing situation. The company recently began manufacturing protective goggles and medical face shields to offer protection to healthcare workers treating Covid-19 patients and also released a digital video to salutes the Covid-19 warriors.