Taking 3DEXPERIENCE to the Industry Hubs
Published on : Tuesday 30-11--0001
The logic is simple – if the mountain does not come to you, you go to the mountain. Because the mountain in this case is a metaphor for the Micro, Small & Medium Enterprise (MSME) segment that cannot be ignored. Just sample the numbers – 4.8 million registered units, 95% of the industrial units, the second largest employment generator, 45% of the country’s manufacturing output accounting for 8% of the GDP and contributing 40% to the exports. It is this segment, hampered by limited capital and investment capacity as well as access to new technology that is in immediate need of help on several fronts like finding innovative ways for competitive manufacturing, improved production capacity as well as quality and above all, getting digitally connected in the networked world.
The 3DEXPERIENCE on Wheels is the Dassault Systèmes campaign for India now in its 3rd year. What started in 2017 and covered a modest 130 customers and 20 institutions in 13 cities across 3 states (Maharashtra, Karnataka and Tamilnadu) in three months, scaled up in 2018 to last six months covering 35 cities across 16 states to cover 300 customers and 57 institutions. The 2019 edition will cover only 8 states in six months, but these are the states rich in industry hubs – Maharashtra, Gujarat, Rajasthan, Punjab, Haryana, Delhi, Uttarakhand and Uttar Pradesh – in the target sectors of automotive (transportation & mobility), aerospace (and defense) and industrial equipment. The campaign is designed to enable suppliers in these three crucial sectors to scale up product engineering and manufacturing ecosystem by meeting current Original Equipment Manufacturers (OEM) requirements and future industry norms.
The message of this is clear – Make in India is not enough. It is time to Create in India. And to do that, enterprises need to concentrate on four areas of transformation:
Innovation – The basics are right. India today is an innovation hub of Asia with a healthy growth of incubators in T1 and T2 cities. However it needs to increase the R&D spend, investing at least 2% of the GDP for employment generation through knowledge economy.
Design – While the number of startups is increasing in the major tech hubs, quality engineering based design solutions are needed in areas like the EV ecosystem embracing electricals, batteries and charging infrastructure, focus on railways, electronic systems, medical devices and pharma, etc.
Manufacturing – Continuous focus on increasing manufacturing’s share in GDP by embracing digitalisation. Concentrate on quality to deliver superior customer experience while optimising speed, efficiency and cost.
Skilled Workforce – The rising demand for skilled workforce calls for more MSME institutes and tool room developments. While the government is investing in skill development with NSDC and NSDA through CSIR, the segment needs coordinated and collective impact approach from various stakeholders and ensure training is closely aligned with specific industry demands.
The mobile lounge is equipped with demonstrations based on three Industry Solution Experiences on the 3DEXPERIENCE platform, viz., Bid To Win, Single Source of Speed and Engineered to Fly that are solutions tailored for the requirement of automotive, industrial equipment and aerospace suppliers respectively.
Connected Value Networks are emerging more in part due to the new types of companies – or divisions of existing companies. These enterprises are not bound to an existing set of suppliers or traditional supply chain, and as part of their overall business model, they are approaching everything about their new business ventures with a blank slate. A flexible value network with a dynamic set of business partners allows for great agility and speed, critical in today’s economy. This openness is also triggering trading partners and suppliers, who were traditionally competing, to increasingly cooperate. ‘3DEXPERIENCE on Wheels – Connected Value Network’ captures this essence of the traditional OEM-supplier ecosystem in an era of Industry Renaissance.
At the flag off, Samson Khaou, managing director, Dassault Systèmes India said, “The Industry Renaissance is emerging worldwide and it’s encompassing new categories of processes, services, and technology: new solutions are being created to meet the growing consumer’s demands, new online ecosystems are being formed to connect industrial services with suppliers. In this context in India, engineers and manufacturers need to be future ready by enhancing their design thinking, introducing manufacturing innovations and be ready to CREATE in INDIA.”
(MSMEs who wish to participate can book a demo by logging on to the website www.3dexperienceonwheels.com)
Caption:
Pix1: Samson Khaou (centre, left), MD – Dassault Systèmes India, and others at the flag-off in Pune.
