Siemens at CES 2024: Sharing Vision on Generative AI Technology
Published on : Monday 05-02-2024
Siemens took CES 2024 opening keynote to share vision on generative AI technology, says Colin Masson.

At the CES 2024 opening Keynote, Roland Busch, President and CEO of Siemens AG, shared his vision of how Generative AI and technology in general will ‘transform the everyday, for everyone’.
Following 2023 announcements on collaborations with Microsoft (Siemens and Microsoft partner to drive cross-industry AI adoption) and Schaeffler (Schaeffler and Siemens bring Industrial Copilot to shop floor) to deliver Siemens Industrial Copilots that offer industrial grade AI assistance on the shop floor, Siemens has kicked off 2024 at the world’s largest technology trade show with announcements declaring its intent to accelerate adoption of generative AI technology with the help of AWS, and industrial metaverses with a new partnership that leverages Sony's spatial content creation system and XR mixed reality headsets.
Key highlights from the Keynote include:
Siemens & Sony Partnership to Enable Immersive Engineering
Siemens and Sony Corporation (Sony) are partnering to introduce a new solution that combines the Siemens Xcelerator portfolio of industry software with Sony’s new spatial content creation system, featuring the XR head-mounted display with high-quality 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. Enabling designers and engineers to create and explore design concepts in a borderless immersive workspace, the new solution will kickstart content creation for the industrial metaverse. Expected to be available later in 2024, Siemens’ NX Immersive Designer, an integrated solution that combines Siemens’ NX software and Sony technology, brings immersive design and collaborative product engineering capabilities to Siemens’ flagship product engineering solution.

with Sony’s new spatial content creation system.
Siemens and AWS Join Forces to Democratise Generative AI in Software Development
Siemens and Amazon Web Services (AWS) are strengthening their partnership and making it easier for businesses of all sizes and industries to build and scale generative artificial intelligence (AI) applications. Domain experts in fields such as engineering and manufacturing, as well as logistics, insurance or banking will be able to create new and upgrade existing applications with the most advanced generative AI technology. To make this possible, Siemens is integrating Amazon Bedrock – a service that offers a choice of high-performing foundation models from leading AI companies via a single API, along with security, privacy, and responsible AI capabilities – with Mendix, the leading low-code platform that is part of the Siemens Xcelerator portfolio.
The combination will enable customers to select the generative AI model that best suits their specific use case and quickly and securely incorporate that model into their applications. This will make their development simpler, faster, and more efficient. Previously, when developers wanted to integrate generative AI models, they had to obtain access credentials, and write specialised function code. With the new Mendix-Amazon Bedrock integration, this can now be done with just a few clicks. Teams can create smart, industry-hardened applications without dedicated programming knowledge and users can interact with information easily via a graphical interface and the simplicity of drag and drop commands.
In addition, the launch of the integration between Siemens Teamcenter software for product lifecycle management and Microsoft Teams will further pave the way to enabling the industrial metaverse. It will simplify virtual collaboration of design engineers, frontline workers, and other teams across business functions.
Industrial Metaverses took a back seat to Generative AI in 2023, but as we kick off 2024, Siemens, Nvidia, and the Alliance for OpenUSD believe that Industrial AI Is Paving the Way for Industrial Metaverses (ARC Blog).
Article courtesy: ARC Advisory Group
https://www.arcweb.com/blog/siemens-takes-ces-2024-opening-keynote-share-vision-generative-ai-technology
References
https://press.siemens.com/global/en/pressrelease/siemens-and-microsoft-partner-drive-cross-industry-ai-adoption
https://press.siemens.com/global/en/pressrelease/ai-industry-schaeffler-and-siemens-bring-industrial-copilot-shopfloor
https://aousd.org/
https://www.arcweb.com/blog/industrial-ai-paving-way-industrial-metaverses

Colin Masson is a member of ARC's enterprise software team. He has experience developing, evaluating, implementing, marketing and selling manufacturing, enterprise and supply chain edge and cloud solutions. As a former Research Director for Manufacturing with AMR Research for 5 years and most recently 15 years working at Microsoft enabling manufacturers digital transformation, Colin is widely recognised across the global manufacturing ecosystem as an evangelist and advocate for the critical role manufacturers play in creating a more resilient and sustainable future for us all.
Having spent 40 years in the front line of manufacturing across IT, OT, research and development, supply chain, and sales and marketing, and with manufacturing and technology executives in CIO and CTO roles, Colin has unique perspectives and insights on the congruence of people, processes, and technology needed to tear down silos and reimagine manufacturing.
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