CRM in Manufacturing: Accelerating Marketing and Sales Success
Published on : Thursday 07-09-2023
CRM has revolutionised the manufacturing industry by accelerating marketing and sales success, says Nilesh Patel.
In the manufacturing industry, having a substantial product is undoubtedly crucial, but building and managing a strong dealer and distributor network is equally important. Throughout my experience in this industry, I have come to recognise the pivotal role that influential dealer and distributor management plays in driving success, and one thing that has proven helpful is Customer Relationship Management (CRM) software. We can harness the power of CRM to revolutionise operations and speed up marketing and sales achievements.
Apart from that, CRM has also shown a transformative impact on manufacturing processes by streamlining dealer onboarding, optimising order placement, tracking team performance, and providing valuable insights. With CRM as our trusted ally, we can thrive and succeed in the ever-evolving landscape of manufacturing.
Given the highly competitive landscape of manufacturing, seamless and efficient onboarding of dealers and distributors becomes necessary. Whereas, drowning paperwork and lengthy verification slows down the onboarding processes, eventually hindering the team’s growth.
CRM that enables us to centralise and automate crucial tasks, capture vital details, and organise documentation might come handy here. By leveraging CRM, we can also focus on building solid and lasting partnerships while bidding farewell to administrative burdens.
Once you have your dealer network growing smoothly, the next step is to make your order placement process efficient. For years CRM software and systems like SAP or dealer apps have been integrated seamlessly to make the order placement process easier.
Picture this — dealers can easily browse product catalogs, check real-time stock availability, and place orders via specialised portals or user-friendly mobile apps.
The implementation of CRM eradicates the chances of human errors and streamlines order processing, effectively bridging the gap between manufacturers and dealers. This ensures order accuracy, and ultimately enhances customer satisfaction.
CRM also equips us with the ability to track and monitor our sales teams' performance in real-time, capturing essential information regarding client contacts, meetings attended, and transactions completed.
Armed with this valuable data, we can make informed decisions, offer targeted assistance, and foster a culture of continuous development by gaining insights into both team and individual performance.
This optimisation of performance enables us to identify and address problem areas, driving sales success through a comprehensive understanding of our sales teams' operations.
In any industry, data-driven decision-making serves as a crucial compass for staying ahead of the competition and manufacturing is no exception. The comprehensive dashboards offered by CRM software act as a data-command center.
And these dashboards become our source of truth, offering a holistic view of performance indicators such as sales performance, lead conversion rates, order quantities, and revenue growth.
With CRM as our guiding force, we can successfully navigate the ever-changing business environment, achieving sustainable development.
CRM has revolutionised the manufacturing industry by accelerating marketing and sales success. It simplifies dealer and distributor onboarding, streamlines order placement, and enables effective performance tracking. With comprehensive dashboards and real-time insights, CRM empowers data-driven decision-making; driving sustainable development and helping manufacturers stay ahead in a dynamic business environment. CRM is a reliable ally that transforms operations and propels growth in manufacturing.
Nilesh Patel, Founder CEO of LeadSquared, is focused on helping businesses in high velocity, high volume sales to improve their sales execution and increase sales efficiencies. He is on a mission to build LeadSquared as software partner of choice for sales execution for businesses, and he firmly believes that an awesome product and great customer service are both central to making that happen.
